5 Ways to Use Your Book as a Platform to Land Speaking Engagements

If you want to build your visibility and grow your personal brand as an author, you need to create opportunities for people to hear about you so they can become aware of you as an expert in your field.

Fortunately, there are many ways for authors to use their book as a platform from which to launch their careers. One terrific way is by using the book as a platform from which to launch speaking engagements.

If you’re an author who’s looking for new ways to leverage your book, this article will provide some helpful tips on how other authors have successfully used their books as a platform from which to launch speaking engagements and grow their platforms.

Why Authors Should Use Their Book as a Platform

There are many reasons why authors should use their book as a platform. First of all, the book is a piece of content that was created with you in mind. As an author, you get to shape the message and craft it to fit your style and voice. Plus, your book is something that you have created. It’s not just a concept or an idea; it’s a tangible product that you’ve worked hard to create and publish.

Your book is something that you can be proud of and that people can actually see and hold in their hands. It’s a great way to introduce yourself to people. Plus, the book can be used as a vehicle to create more content that can be used to promote yourself as an expert in your field.

Why Speaking Engagements Are So Important for Building Expert Brands

Speaking engagements are more important than ever as part of the overall strategy for building an expert brand. There are several reasons why speaking engagements are so critical to the overall book marketing process.

First of all, when you speak at events, you can promote your book. In addition, when you speak at events, you position yourself as an expert in your field and build your personal brand. Each time you are in front of an audience, you create visibility and help people get to know who you are and what you do.

In addition, when you participate in events and conferences as a speaker, you are also part of a community. You meet potential clients, collaborate with other professionals, and learn from other experts in your field.

5 Ways to Use Your Book as a Platform to Land Speaking Engagements

There are many ways for authors to use their book as a platform to launch speaking engagements and build their speaking careers. Here are 5 ways to use your book as a platform to land speaking engagements.

Promote the book

First of all, use your book as a marketing tool to promote yourself as an expert in your industry. When you promote your book, you are promoting your expertise and growing your visibility as an expert in your field. Promote yourself in as many places as possible and share your book with people who are in your target market. There are many ways to promote your book including social media, paid ads, and relationship building with others in your field.

Send the book to event organizers

Secondly, use your book as a way to get speaking requests from event planners. When you get in front of audiences, you create visibility for yourself and your expertise. Your book is a useful tool for showing event planners that you are an expert and can speak on their topics. You can use your book as a way to get speaking engagements by making connections with other authors who are also in your field. You can also reach out to event planners. You can contact event planners directly to let them know that you are available to speak.

Leverage media bookings

Thirdly, use your book as a way to get on podcasts. People who do podcasts want to interview experts and authors in their field. You can use your book as a way to get on podcasts by reaching out to podcast hosts and letting them know that you are an author. You can also let podcast hosts know that your book is available on Amazon.

Get your foot in the (speaking) door

Use your book as a way to get speaking engagements at universities. Many universities are launching programs that are focused on entrepreneurship, marketing, and other business topics. If people at universities know that you have written a book on a topic that they are interested in, they will invite you to speak to their students. You can also reach out to universities directly and let them know that you are available to speak at their campuses.

Increase your presence

From there, use your book as a way to get speaking engagements at conferences and events. If you know of any conferences or events that are related to your topic, or that are in your industry, you can reach out to the organizers and let them know that you are an author. You can also reach out to other people who have books in your industry. You can ask them if they would be interested in co-presenting with you at their next event.

Conclusion

Your book can impact the lives of so many people. But it cannot do so if you simply click publish and expect the book to do all the work. With nearly 1 million titles released each year, you’re up against a ton of competition.

But with the right mindset and the platform from which to grow, your book can have the impact you always knew it could have. And could land speaking engagements in the process.